I work with product and design teams to bring clarity, direction and momentum to digital experiences. Whether you need strategic input, a design partner, or someone to help your team scale its capability – I bring 20+ years of hands-on leadership across agencies, startups and enterprise.
Strategic UX consulting to help you uncover what matters, align your direction, and create digital experiences that deliver – for users and the business.
See what’s working, what’s not – and what to do next.
Through research, heuristic reviews and expert audits, I help teams quickly understand experience gaps and design opportunities. No fluff – just practical, evidence-led feedback you can act on.
Services include:
Align your vision to user needs and business goals.
I help teams define experience principles, journey strategies and long-term product direction – all grounded in customer insight and organisational context.
Services include:
Support your people, not just your process.
I work closely with design teams, leaders and cross-functional groups to grow capability, improve collaboration, and reduce friction across the delivery lifecycle.
Services include:
Great design outcomes start with strong teams. I bring a collaborative, supportive leadership style grounded in empathy, strategy, and experimentation. My focus is on helping people thrive – not micromanaging them. I believe in clarity over chaos, autonomy over approval gates, and practical process over perfection theatre.
I also bring hands-on design expertise across UX, UI, front-end and storytelling – shaped by two decades as a freelancer, founder, and in-house design leader.
June 2022 – Present
Leading a team of 30+ designers, driving digital sales experiences across the consumer and small business channels. My team focuses on creating seamless experiences for telstra.com.au, our call centre agent interfaces, design systems and accessibility initiatives.
Aug 2020 – June 2022
I led a cross-functional design team, delivering digital sales and service experiences for Telstra’s entry into the energy retail market.
Feb 2018 – July 2020
Helped to build and lead the Experience Design practice from the ground up, transforming Origin’s customer service digital experiences.
February 2008 – May 2018
Founded one of Australia’s pioneering User Experience design agencies with a focus on purposeful, socially responsible solutions across the Health, Government and Education sectors.
September 2005 - August 2007
Managed a small team of designers, leading experience design and digital transformation projects before the term ‘UX’ existed, for the likes of Telstra, National Australia Bank and Australia Post.
February 2004 - May 2005
An enjoyable role designing various web and Flash projects for a number of cinematic releases during my first year after migrating to Australia.
2001 - 2003
Freelance research and design work in London for a number of clients including Marks & Spencer and The British Museum.
1999 - 2001
A web designer in London during the good old "dot-com bubble" days. Clients included: Axa Investments, British Telecom, Capita, The Coca-Cola Company, The Design Council, Deutsche Bank, Dyson, First Choice Holidays, Legg Mason Investors and Reuters.
1997 - 1999
Interior trim design for various manufacturers across the automotive industry, including Rover & BMW.
Due to confidentiality restrictions, detailed case studies are only available upon request. If you'd like to learn more about specific projects, please get in touch for access.