Strategic design

Strategic design consulting
& coaching.

Design is often undervalued and misunderstood — thought of as a finishing touch more than a founding principle. It's only noticed when it's not working, and the problem is rarely aesthetic. It's usually strategy, organisation, or capability. Often all three.

With over 25 years in design, I founded one of Australia's first UX agencies, built experience design practices inside tier-1 enterprises and led teams of 30+. Still thinking, still learning.

See how I can help you

Work

How can I help you?

Whether you need senior design thinking applied to a real problem, or someone in your corner who's been where you are — you're in the right place.

You need the work done

You're a founder, a product lead, or a head of product. You have a design problem that needs senior attention — strategy, research, experience design, or all three — and you need someone who can hit the ground running without a lengthy briefing process or a full-time hire.

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You need someone in your corner

You're a designer trying to level up, an agency founder navigating the business side, or a design leader inside a large organisation wondering why doing good work doesn't seem to be enough. You don't need more frameworks or another course. You need an honest perspective from someone who's been here before.

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About

Why work with me?

British-born, Melbourne-based. I've spent 25 years in design across almost every context - agency founder, enterprise design leader, consultant, coach. I've built practices, grown teams, navigated redundancies, and come out with a clearer sense of what actually matters.

I work with founders, product leads, and design leaders who need someone who's been where they are and will give them straight answers.

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