Design leadership that connects strategy to delivery.
I work at the intersection of user needs, business goals and technical reality – identifying opportunities, building teams, and delivering products that create measurable value. These case studies show how strategic design thinking translates to real-world outcomes.
Selected case studies
Designing A Climate-Positive Energy Retail Business for Australia's Largest Telco
2020
Led UX strategy for Telstra's diversification into energy retail, navigating complex stakeholder landscapes to develop product strategy and phased roadmap for integrating a new vertical into Telstra's existing digital ecosystem.
A World-First OCR Meter-Reading Feature
2019
Led the design of a world-first OCR meter-reading feature for Origin Energy that increased customer self-reads by 4× in its first year, addressing a $2.4M annual cost problem whilst improving customer satisfaction.
Building Australia's #1-Rated Energy App & Leading Digital Transformation
2018
Built and scaled the Experience Design practice from inception, leading digital transformation that increased engagement from 14.2% to 31.6% and delivered Australia's #1-rated energy app with a world-first OCR meter-reading workflow.
Designing for Justice - Strategic UX for Australia's Busiest Tribunal
2016
Led UX strategy and redesign of VCAT's website, transforming a complex platform into an accessible solution that supported equal access to justice, achieving bounce rates down 40%, sessions up 71%, helping 100,000 stressed Victorians annually.
A Scalable Digital Government Infrastructure for one of Victoria's Most Diverse Communities
2016
Led UX strategy for City of Yarra's digital transformation, designing future-proof, accessible council websites for Melbourne's most diverse municipality through strategic discovery investment and scalable information architecture.
Digital Strategy for Economic Development and Global Competitiveness
2015
Led UX strategy for Film Victoria's digital consolidation, combining eight websites into a unified platform positioning Victoria as a world-class film destination. Bounce rates down 14%, sessions up 76%, leading to a multi-year strategic partnership.
Digital Infrastructure for Australia's Leading Women's Health Organisation
2013
Led UX strategy consolidating 1,200 pages across nine websites into a trusted digital destination for Australian women's health. Sessions up 227%, users up 127%, foundation for multi-year strategic partnership.
Strategic Personalisation Platform Enabling Deakin University's Digital Education Future
2013
Led UX strategy for Deakin University's groundbreaking student portal serving 60,000 students. Drove product vision for intelligent, context-aware platform that became widely praised as a leading innovative solution amongst Australian universities.