Some organisations need a senior design leader for a defined period. Others need the right person embedded for the long haul. Either way, the brief is usually the same - bring strategic design thinking to bear on a problem that matters, and leave things in better shape than you found them.
I work with founders, product leads, and heads of product who need senior design capability without the overhead of a full-time hire. I can operate as a fractional head of design, a strategic partner on a defined project, or somewhere in between. Whatever the engagement model, the quality of thinking is the same.
I define where the experience needs to go and make the case for getting there. North-star visioning, roadmap input, and the kind of clear strategic direction that gives design, product, and engineering something to align around.
From complex multi-product ecosystems to greenfield ventures, I've designed and delivered across the full customer journey — digital sales, self-service, onboarding, retention. I know how the pieces connect and where the gaps tend to hide.
If you don't have a design function yet — or have one that isn't working — I can build it. Hiring, ways of working, standards, and the cultural foundations that make design sustainable at scale.
Design decisions don't fail in the studio. They fail in the boardroom, the sprint planning meeting, the conversation with the CFO. I know how to make the case, build the coalition, and keep it moving.
Ongoing embedded engagement. I operate as your senior design leader — attending the right meetings, shaping the right decisions, developing your team — without the full-time cost. Typically month-to-month with a minimum commitment.
A defined scope, a clear outcome. Discovery, strategy, experience design, or a combination. Works well when there's a specific problem to solve or a product moment that needs senior attention.
2020
Led UX strategy for Telstra's diversification into energy retail, navigating complex stakeholder landscapes to develop product strategy and phased roadmap for integrating a new vertical into Telstra's existing digital ecosystem.
2019
Led the design of a world-first OCR meter-reading feature for Origin Energy that increased customer self-reads by 4× in its first year, addressing a $2.4M annual cost problem whilst improving customer satisfaction.
2018
Built and scaled the Experience Design practice from inception, leading digital transformation that increased engagement from 14.2% to 31.6% and delivered Australia's #1-rated energy app with a world-first OCR meter-reading workflow.
If you have a brief, bring it. If you're still working out what you need, that's fine too — a conversation is usually the right place to start.